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January 2007
MOST TRUSTED BRAND 2007
NIVEA is proud to have been voted the Most Trusted Brand by participants in the Readers Digest survey of European Trusted Brands 2007.
NIVEA was voted the most trusted skin care brand in all 15 countries, the most trusted cosmetics brand and most trusted hair care product in selective countries.
European Trusted Brands is an annual multi country study of consumer attitudes and opinions specifically related to everyday products and services. The survey website contains top line results for each of the 15 participating countries in the 2007 survey.
Find out more about the survey on www.rdtrustedbrands.com .