NEW ARTICLES EVERY MONTH
March 2009
Skin Care is a matter of trust
The skin is our body’s largest organ — and one of the most important. It protects us, helps us breathe, produces essential vitamins and fullfills numerous other functions. People’s skin does its work in as many different ways as there are people. It is therefore easy to understand that many people are very particular in their selection of skin care products. We are therefore pleased that once again the quality of NIVEA products has been widely recognized:
NIVEA again chosen as most “Most Trusted Brand”
No other rated brand has achieved this: NIVEA was selected as the most trusted skin care brand for the ninth year in a row by a total of 23,000 consumers surveyed in 16 countries. In some countries such as Belgium, Portugal, Austria, Romania and the Czech Republic, NIVEA even cleaned up in numerous categories and is number one in the categories for cosmetics and skin care. Incidentally, the highest scores were awarded by Swiss consumers that rated NIVEA as the top brand in all three beauty categories — cosmetics, skin care and hair care.
The “Most Trusted Brands” study
Each year, Reader’s Digest surveys 23,000 readers in its large “Most Trusted Brands” consumer study. Consumers voted for their favourites in 100 categories in an open, representative survey, that means without brand requirements.
Thank you for your trust!
We are very pleased about this continued consumer trust. In our labs and production facilities, our dedicated employees work daily on products that you use every day. Their goal is to meet the highest demands for the quality and reliability of NIVEA at all times. The distinction as “Most Trusted Brand” is our best motivation.
Therefore, we would like to say Thank you!