NIVEA BEAUTÉ’s Eyes Wide Open Mascara gives you everything you need for luscious lashes…

• absolute volume and

• absolute curl for an

• absolutely eye opening effect!

When you drag yourself out of bed in the morning and see your tired eyes looking at you from the mirror, reach for NIVEA BEAUTÉ’s Eyes Wide Open to really open your eyes for a fresh-faced finish. Whenever your face needs a pick-me-up, a stroke of Eyes Wide Open Mascara on your lashes will give your eyes a wide-open and wide-awake look and you’ll feel ready to face the world.

THE FACTS:

NIVEA BEAUTÉ carried out research with 1000 women across the globe and found that 80% of women rely on mascara to enlarge their eyes for greater impact and 62% of women turn to mascara to really open their eyes for a fresh faced look. These findings were the inspiration for NIVEA BEAUTÉ’s Eyes Wide Open Mascara.

The formula contains an innovative coating film to add volume and magnify the size of your lashes. The curling effect of the Expanlift brush grips the lashes at the base and stretches them up and out, curling, opening and separating them for a long lasting, eye opening effect. The formula is as light as a feather and won’t weigh your lashes down during the day. It won’t flake, fade or smudge but will ensure you have lashes with wow factor, all day long.

NIVEA BEAUTÉ’s Eyes Wide Open Mascara key ingredients:

• Pro-Vitamin B5 that helps to build up the hair structure and helps prevent the lashes from drying out.

• Candelilla, a natural wax that gives plastic and hardening properties to fix the lashes in their form.

The waterproof version also includes:

• Rice bran wax that gives a voluminous structure to the lashes by enhancing their elasticity.

• Silk powder, a caring ingredient to help improve the condition of your lashes.