The Value of Touch

YOU SEE THE WORLD THE WAY YOU FEEL IT

Imagine losing the sense you value the most. Clarissa Baldassarri experienced a temporary loss of sight at the start of her career as an artist, sending her into a journey to discover how valuable touch can be.

TOUCH INSPIRED NFT

We tend to value touch less than other senses. To showcase how valuable touch can be, we're using the power of NFTs. But what are NFTs?

NFT technology allows you to exclusively own digital art and is often used for trading high-value tokens.

Our art, however, is for free. Like touch, accessible while incredibly valuable and powerful.

We’re thrilled to see the impact of the project and we want to thank everyone who claimed their limited-edition free NFT. Although our NFTs are sold out, Clarissa´s story will always be an inspiration and a reminder of the value of touch in our lives.

VISIT OUR NFT HUB

CLARISSA'S JOURNEY INTO A CONSCIOUS TOUCH

Learn about Clarissa's story: the mentor who taught her how to see the world through touch, the technique she used to create this art and how she hopes her NFT can help spread a positive message.

"MY RELATIONSHIP WITH TOUCH HAS RETURNED TO THAT OF A CHILD: TO KNOW AN OBJECT, YOU HAVE TO TOUCH IT, OR YOU WILL NEVER DISCOVER IT."

CLARISSA BALDASSARRI

The technique

By 2025, NIVEA aims to globally invest 20 million Euro in human touch projects,
with positive impact on the individual health and well-being of more than 150.000 people.

LEARN MORE